Does the site show up?
Find five competitors
Open each in its tab
Go from tab to tab to see if you like your site
Is your site acceptable or does it need to be modified?
Use Google Keyword Analysis tool.
Guess
Write down words you think are important.
Ask around, what terms do others think are important.
Look at competitor’s websites, especially keyword meta- tags in the source code.
Move all styling to a style sheet
Move all javascript to a js sheet
Move image map code to the bottom of the page
What are in the h1 tags?
Is text meaningful?
How to add more h1 tags to a page?
Plain HTML will be read by Search Engines
Add link blocks at the bottom of the page
Put good keywords into links
Put time into getting as many links back to your site as possible.
Pictures are not picked up by search engines
Use keywords in image file names
Create Image alt tags
You must have links if you are working in a competitive arena.
How many links point to your site?
Put key words in your links
Friends and family
Employees and business partners
Distribute press releases with key word links in the body
Distribute articles to article libraries
Suppliers
Industry Associations
Answer relevant questions in forums and Q & A sites.